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Keeping SEMA 2022 Moving With Cars And Complimentary Espresso
BY Kyle Crawford //
November 11, 2022
Photography: Brandon Cody / Christian Villagran
@bcody_formative / @xci_photo
Videography: Mike Maravilla
  • Pit+Paddock celebrates its second SEMA Show by doubling its footprint with two pop-up coffee lounge experiences.
  • Complimentary espresso drinks were given to hundreds of SEMA exhibitors and attendees each day, thanks to our partner AnzoUSA.
  • Standout builds at the lounge in our booth outside SEMA’s Central Hall included a unique pairing of old/new Acura Integras, an eye-catching McLaren P1 with BBS LM wheels, a fascinating one-off Toyota 4Runner build, and the impressive Built By Legends Mine’s R32 GT-R.

If you’re familiar with the Pit+Paddock name, you know that we’ve taken the Cars+Coffee template and ran with it! We’ve shaped many of our national activations around the fact that espresso drinks and modified vehicles belong together. In response to the overwhelmingly positive reaction that our Cars+Coffee Lounge received last year, with the help of AnzoUSA, we brought it back for SEMA 2022. Caffeine and one-of-a-kind vehicles are the perfect way to start a day filled with navigating the stuffed Las Vegas Convention Center halls.


Supplying hundreds of SEMA Show attendees with their morning beverage of choice wouldn’t be possible without the help of our partner, AnzoUSA. An American brand designed and engineered in Southern California, AnzoUSA is the solution for performance lighting. With over 30 years of experience in the aftermarket industry, the company’s quality, style, and selection surpass its competitors. With over a year of R&D occurring on-site in California for each product, AnzoUSA uses CAD and CAM technology in the creation process. Its products are SAE and DOT compliant to FMVSS No. 108 and are manufactured overseas in a state-of-the-art ISO 9001 and ISO 14001 certified factory. If you’re unfamiliar with its products, check out its website for more information.


We renewed our same booth space outside the famous SEMA Show’s Central Hall. A primary avenue for entrance to the convention center, we like to think we give everyone a taste of what they should expect once inside the confines of the enormous trade show. With the success of our Cars+Coffee Lounge last year, we brought it back and offered the opportunity for guests to enjoy complimentary espresso beverages while meeting with our staff, featured influencers, and poring over the details of our display vehicles. It’s everything the automotive industry has come to expect from cars and coffee events, but at the SEMA Show.


We tried to hold true to our same formula. We utilized the same truss and signage as last year, but the vehicles on location were an entirely new breed. Our stars of the show were ready to impress each day front and center. While some cars were more attention-grabbing than others last year, we saw equal love spread throughout the booth this year. We’ll get into more detail about each vehicle in later articles, but to clear up any questions, for now, we were fortunate to have a unique pairing of old/new Acura Integras, an eye-catching, curvaceous McLaren P1 with BBS LM wheels, a fascinating one-off, homegrown Toyota 4Runner build, and the awe-inspiring Built By Legends Mine’s R32 GT-R.


If you were one of our loyal attendees each day, we had a limited giveaway item that recipients graciously accepted: a Poler backpack with both AnzoUSA and Pit+Paddock logos emblazoned on its outer shell. These packs were a welcomed addition to our guest’s daily carry as — for anyone who has ever attended SEMA before — you accumulate quite a lot of stuff each day without trying. Equipped with a laptop pocket and side cubbies for two water bottles (or sandwiches), these were a lifesaver, and we’re so glad AnzoUSA partnered with us to offer them.

We want to thank AnzoUSA for its partnership at our Cars+Coffee Lounge during the 2022 SEMA Show. To be expected when serving up hot, complimentary caffeine fixes to hundreds of showgoers, it was a hit, and we appreciate having them onboard for this activation! Check back for more coverage of our festivities from this year’s SEMA Show, and take a look at what we’ve already published here.





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