Grid Icons Car Show Slated to Celebrate the Mustang’s 60th Anniversary Ahead of Woodward Dream Cruise
- Pit+Paddock’s Grid Icons car show will honor the Ford Mustang’s 60-year history at M1 Concourse in Detroit, Michigan.
- M1 Concourse is an 87-acre motorsport property adjacent to Woodward Avenue—the stretch of road hosting the annual Woodward Dream Cruise.
- Woodward Dream Cruise attracts over 1,000,000 people and 40,000 classic cars from all around the world.
- Timing the two events was strategic and will bring a new audience together for the 5th Grid Icons car show series chapter.
In life, anything can become a spark. After hosting our most impactful Grid Icons show to date, Modified Porsche, we knew our follow-up effort would have to build upon that momentum. Fortunately, we already had a plan in motion; the fifth Grid Icons car show was aptly timed to recognize one of America’s most iconic models: the Ford Mustang.
Our spark came from happenstance; the States’ version of the prancing horse is celebrating its 60th anniversary. The marque appropriately nodded to the occasion with a Special Edition ‘stang for prospective buyers, a heritage-inspired gauge cluster for current ones, and blew the covers off of a Mustang Experience Center that will tie them both together near Charlotte Motor Speedway. “Mustang has always been about more than just the car; it’s the experiences that come with it, from road trips to track days to cars & coffee,” said Matt Simpson, Ford’s general manager for Enthusiast Vehicles. Indeed, it’s been a big year for the Mustang, and Pit+Paddock’s Grid Icons assemblage—presented by Vibrant Performance and Weld Racing—will help add to that fervor.
THE DREAM CRUISE
If it feels like Grid Icons: Ford Mustang is hot on the heels of our previous event, you’d be right. But like the shift from flat sixes to big blocks, the timing was equally intentional; the Woodward Dream Cruise, an automotive event that attracts more than a million people and 40,000 classic cars, kicks off the same weekend. The convergence will allow hundreds (if not thousands) more to experience Pit+Paddock’s unique, curated show first-hand. Our event, which takes place on Thursday, August 15, can be considered a fitting prelude to the rest of the weekend’s event schedule.
M1 CONCOURSE
It was important to find a location that would allow us to capitalize on the Woodward Dream Cruise festivities. We didn’t have to look too far to find it: M1 Concourse was built right off of the historic Woodward Avenue in a location easily accessible from every Detroit suburb and a stone’s throw from the two major highway arteries: I-75 and the M-59.
Pit+Paddock will take over a portion of M1’s 87-acre property to do what we do best. Some of the Mustang’s greatest hits will occupy M1 Concourse’s space inside and out, a healthy mix of domestic machinery that will help us collectively celebrate 60 years with proper pomp and circumstance. We did a site visit a couple of weeks ago to get a sense of the space. M1 Concourse had graciously emptied its halls, which allowed us to envision a car show staging layout to befit the occasion. As it turns out, M1 Concourse was no stranger to the Mustang; two models were already part of its driver fleet when we arrived and reaffirmed the venue as the right choice in Motor City.
WHAT YOU SHOULD KNOW
Advanced tickets are officially available, and if there’s any advice we could pass along from our previous events, it’s that snagging them early is key. Don’t take our inaugural trip to Detroit as an excuse to procrastinate; the Grid Icons buzz is impossible to ignore and our track record has proved it to be one of the most well-executed, modern interpretations of a car show around. There are three ticket options available for our fifth Grid Icons chapter, so to make sure you get exactly what you want out of the show, we’re breaking down all the information here:
For Local Car Fans: General admission tickets ($10 pre-sale, $20 at the door) are the perfect ticket for people who want a sample of Pit+Paddock’s Grid Icons car show. Since cruising will be lighter on Thursday, this is the best way to start Woodward Dream Cruise off right. Entry includes admission to the 60+ curated car display inside M1 Concourse’s beautiful facility where you can mix and mingle with like-minded car enthusiasts. A Grid Icons 18×24 poster designed by renowned visual artist Harris Lue is also included.
For an Elevated Experience: Aside from a hand-picked array of display vehicles, Grid Icons is well-known for its VIP ticket experiences. The VIP ticket ($40 pre-sale, $50 at the door) includes entry into our private patio lounge. There, you’ll be able to enjoy two complimentary drinks adjacent to our outdoor display. A Grid Icons gift bundle—18×24 poster and Mustang decal— designed by renowned visual artist Harris Lue is included, as well as a complementary 18×24 hero car print, Pit+Paddock lanyard, and VIP card.
For the Ultimate Mustang Fan: 60th anniversary celebrants, look no further. This all-inclusive package ($90 pre-sale, $100 at the door) has all the benefits of our VIP ticket experience, plus our limited edition Grid Icons Lifestyle Package. Inside, you’ll receive a highly detailed Leen Customs commemorative pin, a trio of Grid Icons items designed by renowned visual artist Harris Lue: a premium crewneck t-shirt, an 18×24 poster print, and Grid Icons: Mustang sticker, and an 18×24 hero car print.
Any way you cut it, it’s guaranteed to be a great time. We’re excited to celebrate the 60th anniversary of the Mustang in the heart of Motor City where the car’s storied legacy began.
Thank you to our Presenting Sponsors—Vibrant Performance and WELD Racing—and our official sponsors, Hawk Performance (Official Brake) and MBRP (Official Partner) for helping make Grid Icons: Mustang a reality on such an important anniversary year.
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