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The SEMA Show is Back, and Pit+Paddock is Exhibiting for the First Time
BY Sam Du //
October 7, 2021
@duspeed
  • After canceling for the first time in its history due to COVID-19, the SEMA Show returns to the Las Vegas Convention Center on Tuesday, November 2, through Friday, November 5.
  • The trade-only event for the aftermarket and performance automotive world has confirmed more than 1,300 exhibitors and 33,000 registered buyers.
  • Continuing the momentum of our launch year, we will be exhibiting for the first time with a curated collection of feature cars.

The SEMA Show is something we all dearly missed last year as it was canceled for the first time since the show launched in 1967. Two years ago in 2019, the show posted some of its largest numbers ever, with 2,400 exhibitors, 3,300 members of the media, and a whopping 162,000 attendees. After a one-year hiatus, SEMA returns to the Las Vegas Convention Center this November 2 through November 5.

The SEMA Show is Back, and Pit+Paddock is Exhibiting for the First Time

As expected, registration numbers are slightly down as the nation is still very cautious with safety concerns around COVID-19. A mask mandate will be required inside; however, proof of vaccination and negative COVID-19 tests will not be required. In the last week, SEMA has confirmed 1,300 exhibitors, with the number of registered SEMA badges still a question mark. But in all honesty, a thousand exhibitors is still a lot to check out, and we still expect a jam-packed show with tons of new products to learn about as well as hundreds of display vehicles to gawk at.

The SEMA Show is Back, and Pit+Paddock is Exhibiting for the First Time

There are already several cars we’re excited to see, including CSF Radiator’s 911 and plenty of other surprises in the Toyo Tires Treadpass. We’ll also be the first to give you the heads up on the cars in the Pit+Paddock booth… Yes, that’s right, to celebrate our inaugural year and brand launch, we’ve locked in a nice footprint outside the Central Hall in the Silver Lot (#81050). Our booth aims to give everyone a taste of what Pit+Paddock is all about – performance, style, motorsports, technology, and lifestyle. Two of the cars on display will be familiar to you as they were meant to debut at last year’s show, Rywire Motorsport Electronics’ Tesla-powered Honda S2000 and Dai Yoshihara/Chris Marion’s F22-swapped Mercedes-Benz 190E. The other three cars we’ll leave as a mystery for now, but take this as your invite to stop by one of the coolest booths at SEMA this year. You won’t be disappointed!

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