Celebrating SEMA with a Pit+Paddock Party at Topgolf Las Vegas

Photography: Brandon Cody

  • After missing a physical event last year, the SEMA Show returned for 2021 with more than 50,000 attendees and 1,000 exhibitors.
  • To celebrate SEMA’s return, Pit+Paddock and Competition Clutch hosted a private event at Topgolf Las Vegas for over 150 guests.
  • Dai Yoshihara’s freshly retired Formula DRIFT Subaru BRZ drift car was brought from California to display in front of the main entrance.

For as long as I’ve attended SEMA (nearly 20 years now), one of my favorite things isn’t actually the show. Sure, I look forward to the vehicle debuts and new products, but SEMA week also brings with it opportunities for making new friends, networking, and celebrating car culture. For these reasons and more, we teamed up with Competition Clutch to throw our very first SEMA after-hours event called “The Pit+Paddock Clubhouse”.

The concept behind “The Pit+Paddock Clubhouse” starts with a kickass venue, in this instance Topgolf Las Vegas at MGM Grand Hotel and Casino. For those that haven’t been to a Topgolf before, it’s basically a golf driving range on steroids that features a full bar and restaurant along with some of the most high-tech hitting bays in the world. The Vegas location is unique as it has a swimming pool, additional TVs and bars, and large meeting spaces that made it an easy choice for our one-night-only Clubhouse event.

SEMA week can get quite exhausting, so we scheduled our reception after the show’s first day so guests can chill and relax after a long day. More than 150 people from across the industry rolled through and enjoyed a “Taco Tuesday” dinner, open bar, unlimited golf play, and a friendly longest drive contest. The Clubhouse event was very well received as it was a conducive meeting place for old and new friends, and conversations lasted well past our three-hour time limit.

The icing on the cake was showcasing Dai Yoshihara’s freshly retired Formula DRIFT Subaru BRZ in the primary entranceway.
We want to give a special thank you to Competition Clutch for their support in the first Pit+Paddock Clubhouse and look forward to bringing it back for SEMA 2022!