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Turn 14 Distribution and Bilstein Host A Jeep Hospitality Pop-Up in Downtown Moab
BY Sam Du //
April 11, 2024
Photography: Garret Transue
  • Easter Jeep Safari is the largest 4×4 gathering in Moab, Utah drawing more than 10,000 Jeep enthusiasts every year.
  • The Turn 14 Distribution 18-wheeler rig was transported to the heart of downtown Moab to be used as the base for a unique three-day VIP hospitality pop-up during the event.
  • Title partner Bilstein was on hand with a booth offering guests and visitors a look at their latest off-road suspension.
  • Breakfast, presented by PowerStop, featured warm bacon and sausage sandwiches, pastries, and coffee.
  • Dinner, presented by Rancho Suspension, offered barbecue sandwiches and tacos.
  • Performance lighting specialist ANZO was also an exhibiting partner and gave away co-brand RTIC coolers to guests.

Moab is by far one of the most breathtaking places that I’ve ever visited in my lifetime. Three years ago, I had the crazy idea of taking a road trip in my Toyota GR Supra from Los Angeles to Pikes Peak. On the way, I made it a point to stop in Moab because it’s just so damn beautiful…You simply can’t beat the red rock photo ops!

For those who haven’t been, Moab is nestled between two famous national parks: Arches and Canyonlands. Its desert landscape gives reason why more than three million travelers visit each year. With more than 2,000 natural stone arches and a ton of glorious land for adventure seekers to explore, it’s no mystery why Moab is considered one of the coolest outdoor playgrounds in the country.


Now for safety reasons, you can imagine I didn’t end up taking GR Supra off-roading; however, what everyone needs to know is that Moab is a bucket list destination for 4×4 drivers. Iconic trails have been created from its slickrock valleys and incredible rock formations. For decades, several off-road clubs have organized group trail rides across Moab’s Eastern Utah terrain, and why events like Easter Jeep Safari have attracted the largest gathering of Jeep owners west of the Mississippi.


In 1967, Easter Jeep Safari was born when members of the Red Rock 4-Wheeler Club guided fellow Jeep owners through Moab’s treacherous trails. After more than 50 years, the Jeep reunion has grown into a nine-day festival that attracts 10,000+ Jeep fans from all around the world. In addition, Jeep Corporate has shown its support as the manufacturer reveals its latest concept vehicles at the start of every Easter Jeep Safari. This year, Jeep unveiled four new builds which include the Jeep “Vacationeer” Concept, the V8-powered Low Down Concept (my personal favorite), the Gladiator Rubicon High Top Concept, and Willys Dispatcher Concept.


Last year, Turn 14 Distribution got its feet wet with its first activation in Moab called the “Ultimate Easter Jeep Safari Experience”. 19 vehicles along with 40 guests embarked on a guided adventure through the picturesque terrain of Moab, which included the Metal Masher Trail (7/10 difficulty rating).

An industry first was a “Pop-Up Oasis” hosted by Turn 14 Distribution and its partners. T14 team members built a full tent and structure in the middle of the desert to host its VIP guests. This bespoke pop-up offered shelter and heat from the cold canyon temperatures and also served up warm lunch entrees prepared by an on-site chef.


For 2024, Turn 14 Distribution teamed up with Bilstein to offer a different experience for Easter Jeep Safari guests, by creating a three-day pop-up in the heart of downtown Moab. Recognizable from extravagant exhibitor displays at the SEMA Show and Kings of the Hammers, Turn 14 Distribution drove out its 18-wheeler big rig to Utah, where it served as the backdrop and home base of the hospitality and vendor row pop-up. Once the activation was live, guests could relax and enjoy breakfast and dinner service under the awnings of the rig.

Breakfast presented by PowerStop included a combination of sausage and bacon egg burritos, as well as ham and egg sandwiches and pastries. After trail riders finished their adventures for the day, they could come back to the activation in the evening for dinner presented by Rancho Suspension, which included barbecue sandwiches on the first night, and tasty tacos on the second.

In addition to hospitality, guests could peruse over to the Bilstein and ANZO booth where their latest products were on display and product specialists were on hand to answer questions. As a little thank you, ANZO gifted RTIC drink coolers to attending Jeep owners.

We would like to thank our partners Bilstein, Rancho Suspension, PowerStop, and ANZO for supporting Turn 14 Distribution’s second outing at Easter Jeep Safari.





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