Pit+Paddock Is Bringing Three Rounds of Unique Activation to Close Out Formula DRIFT’s Unforgettable 20th Anniversary Season

Photography: Pit+Paddock

  • Pit+Paddock’s multi-faceted agency approach has earned us privileged industry access and opportunities to curate memorable experiences for legacy brands, manufacturers, and enthusiasts.
  • Formula DRIFT sought out Pit+Paddock as an event partner to celebrate its 20th anniversary with our Ride with Dai and Performance Car Invitational programs.
  • The joint effort marks two successful years as a complimentary pairing and will set the stage for more opportunities across the map in the future.

Horsham, PA (August 2, 2023) – Automotive marketing agency and media outlet, Pit+Paddock, has announced it will be returning as an event partner with Formula DRIFT to close out the 2023 season with its Performance Car Invitational and Ride with Dai activations.


“We are constantly striving to find new and exciting ways to celebrate aftermarket and performance car culture. Last year, we collaborated with Formula DRIFT to host our first-ever curated car show exhibiting inspirational and street-tuned cars built by fellow enthusiasts. We’re extremely grateful to come back for FD’s 20th anniversary and show thousands of Pacific Northwest drift fans a different side of the community,” said Sam Du, Special Projects & Events Manager, Pit+Paddock. 

On Saturday, August 12th from 10:00 AM to 4:00 PM, Pit+Paddock’s Performance Car Invitational presented by Radium Engineering will take place at Evergreen Speedway with Formula DRIFT. In addition to a display of the Seattle region’s best project cars, the Performance Car Invitational will feature Dai Yoshihara’s 750hp R33 Skyline GT-R SEMA build and the Anti Social Social Club Ferrari F40. 


The Formula DRIFT series enters its second year at Utah Motorsports Campus from September 14 to September 16. Pit+Paddock and title partner PowerStop will be hosting its Ride with Dai ride-along program for the first time in Utah. A select number of eligible riders will have an opportunity to sit passenger with Dai Yoshihara as he slides the corners of UMC in his 1,000hp Subaru BRZ. 

“We created the Ride with Dai program to share with the community what it’s actually like to experience the forces and speed inside a professional drift car. Dai is the 2011 champion and his BRZ competed in Formula DRIFT against the best drivers in the world. There’s no ride-along experience that goes as intense as Ride with Dai, and we can’t wait to give the fans of Utah something to talk about for years to come,” explains Sam Du. 


Wrapping up an unforgettable 20th anniversary season, Pit+Paddock will be hosting both pop-ups at Formula DRIFT Irwindale on October 13-14, with its Performance Car Invitational presented by Vibrant Engineering, and Ride with Dai hosted with title partner PowerStop and presenting partner Radium Engineering. 

Information on how to enter to win a ride-along with Dai Yoshihara in Utah and Irwindale will be revealed on Pit+Paddock’s Instagram @pitandpaddock. 

For Performance Car Invitational applications, e-mail info@pitpaddockstg.wpenginepowered.com. 

To purchase spectator tickets to Formula DRIFT, visit www.formulad.com. 

ABOUT PIT+PADDOCK: Pit+Paddock is a media outlet that provides new and veteran car enthusiasts with inspirational feature stories, educational tech articles, and comprehensive event coverage surrounding the aftermarket performance world. Since our rebrand in 2021, the brand has expanded the scope of our business, evolving into a creative agency that develops unique content and marketing strategies for industry leaders, along with bespoke events and experiences for the automotive community.

ABOUT FORMULA DRIFT: Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges the driver’s skill while demanding a great deal from their vehicle in terms of power and strength. Formula DRIFT provides a series for the best professional drifters from around the globe to compete for the coveted title of Formula DRIFT Champion. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport. For a competition schedule, ticket information, special content and livestream, visit formulad.com.